Led Twitter’s first truly global strategy x research project, where we got real and tackled the issue of brand conformity.

#RealTalk was covered by AdWeek, Social Media Today, Ad Age, Morning Brew, Campaign & Digital Information World. It was the highest performing content on twitter.marketing.com

Full report here

Commissioned Contagious Article Here

Drove an innovative thought leadership project where we analyzed millions of Tweets and spoke to experts, including Rory Sutherland, to anticipate how Covid would shape consumer behaviour, and what that would mean for brands.

The output from this study was utlized in hundreds of sales and executive meetings - with many brands reporting that our perspective significantly helped inform theirs.

Report Here

Campaign Advertorial

On March 11th, 2020, we published communications guidance for brands navigating the Covid period of uncertainty. We were early and helped set the tone for how businesses evolved their communications and business practices - and helped brands avoid the pitfalls of short-term opportunistic thinking.

This was one of the most visited blog posts in the company’s history - and this guidance became our customer talk-track for the first 4 months of Covid.

Blog here

PR Week Coverage

Developed the copy and on-platform communications strategy for recent launch of Longer Tweets, including Tweets from @Twitter, @TwitterNews, @TwitterSports and more.

Playful strategy triggered a viral response across Brand Twitter including Pizza Hut, Merriam Webster, Bud and more.

The Super Bowl has always been a marquee event for Twitter. Our strategy in 2023 was clear: use this moment to reinforce the continued role the platform plays in live events by celebrating the brand activity on the night and marking it as the official return of brands to Twitter, post-acquisiton.

Post event blog

Social Media Today

We partnered with Topshop to turn live trends during #LFW into shoppable looks in real time - in an integrated campaign across Twitter, DOOH and in-store. More than 3.8 million Tweeters used our hashtag on Twitter. There was a sales uplift of 75% on products which featured online during the DOOH campaign, contributing to a 11:1 return on its investment

Awards: Out of Home and Integrated Campaign at the 2015 CLIO Image Awards; Digital Marketing Campaign of the Year at the 2015 B&T Retail Week Tech & eComm Award